upX is a revolutionary media optimization engine helping agencies, campaigns, and businesses:
• Maximize cross-channel reach to the most influenceable targets
• Identify the best individuals for addressable & programmatic buys
• Layer online & offline channels for optimal saturation
• Run dozens of scenarios pre-launch to test assumptions
• Calibrate the optimal contact frequency to each individual
The advertising landscape is more challenging than ever. Media consumption is fragmenting, cord cutters are an increasingly large segment, and digital is no longer a single medium.
Understanding your audience and building a single media plan that holistically reaches it is critical to future success.
Born in the testing grounds of politics, upX marries innovative upift models and a sophisticated cross-channel engine to forecast the optimal media budget distribution for reaching the most influenceable targets in the most cost-effective way.
But it doesn’t end there. Because upX is driven by person-level data, it produces target universes for addressable outreach, and identifies the best TV shows and channels for programmatic buys.
Instead of basing targeting on broad generalizations, upX is based on the unique attributes of each person.
Even advanced tools are geared for traditional audiences and targets. upX targets those most likely to be moved by your particular ad.
Our predictive uplift models allow you to determine your best media plan before spending your first dollar.
The online upX platform gives you full control to customize your own buy and get results within hours.
Whether you're running prerolls on social, sending mail, or making programmatic buys on TV, radio, or online, upX has the answer.
The right media plan for January is the wrong one for April. You can use upX to forecast how cost and market changes impact your buys.