BlueLabs’ client was responding to a quickly evolving industry-wide PR crisis, and needed to determine how to respond.
Within 48 hours of the client’s initial request, BlueLabs designed, sampled, and fielded an online survey targeting key audiences. The survey examined general attitudes, awareness of the crisis, and opinions on steps the company could take to mitigate the crisis. BlueLabs provided key findings in just 5 days, ahead of the first news conference by the company’s owner. It provided deeper analysis days later.
One of the major findings from the survey contradicted a taken-for-granted assumption by the company’s leadership, resulting in a significant change of strategy that helped the company avoid deepening the crisis and wasting resources on a counter-productive approach. BlueLabs exceeded the company’s tight timeline to provide results when they mattered most.