About Us

Based in Washington, DC, BlueLabs is an analytics and technology company formed in early 2013 by senior members of the Obama for America analytics team. It works with organizations to optimize engagements with individuals, run efficient organizations, and lead markets.

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What We Do

DATA ARCHITECTURE & REPORTING

Agile data infrastructure design and customized reporting to improve strategic and tactical decisions.

ANALYTICS

Custom models and rapid experiments to increase program and outreach effectiveness.

MEDIA OPTIMIZATION

Person-level targeting for addressable and programmatic buys to drive greater efficiency.


How We're Different

BlueLabs is driven by the excitement that comes with knowing we can help any organization become more effective and efficient. It’s a conviction borne out by hundreds of real-world measurable successes. There are many things that make BlueLabs unique, but here are just a few:

EXPERIENCE

We’ve worked with hundreds of clients and transformed multiple $1B+ programs.

PERSON-LEVEL

BlueLabs builds granular models that drive major improvements in effectiveness and efficiency.

UPLIFT

BlueLabs is an industry leader in targeting those most likely to be impacted by a specific message on a specific channel.

TAILORED

BlueLabs’ products are customized to each client’s priorities, success metrics, and levers for using our tools.

EXCELLENCE ACROSS VERTICALS

Proven successes and extended partnerships demonstrate our unique ability to excel across analytics verticals.


Our History

The BlueLabs story is centered around team and driven by impact.

Intrigued? Find out more about how we are revolutionizing data-driven decision making.

CAREERS