Who We Are

BlueLabs is an analytics, data, and technology company formed by senior members of the Obama for America analytics team. Using innovations in big data technology and individual-level modeling, we empower organizations to contact the right voters, solicit the best donors, and target services to the citizens and beneficiaries who need them most.

Alex Barbieri

​Alex is a Research Intern at BlueLabs. He is originally from Houston, TX by way of Venezuela and New Orleans. He started working in politics during the 2012 cycle as an intern on a Texas House campaign in Houston and most recently interned on the Hill for a Texas Democrat. He is a student at the George Washington University where he is working toward a degree in Political Science with a minor in Organizational Sciences. For fun, he enjoys watching reruns (and House of Cards) on his computer because college life does not afford him a TV, informing the rest of the BlueLabs team about the latest social media developments, and eating.

Amir Stepak

Amir focuses on identifying new strategic opportunities and markets for BlueLabs’ products and services. Before joining BlueLabs, he served as an analytics consultant for Obama for America and the Democratic National Committee, a lecturer at the George Washington University, and a congressional aide. He is completing his PhD in Political Science at the George Washington University and spends his free time trying to tame a toddler and pretending to exercise.​

Ana Rocca

​Ana Rocca is a statistical modeling consultant at BlueLabs. She served as a Statistical Modeling Analyst for the 2012 Obama campaign, where she created statistical models that guided the campaign’s registration, support, and persuasion efforts. Prior to working on the Obama campaign, she was an Associate Economist at the Federal Reserve Bank of Chicago. Ana is currently finishing her PhD in Economics at the University of California at Berkeley. She’s a great guide to the best Taquerias in San Francisco.

Celeste Abou Negm

​Celeste is the Operations Manager at BlueLabs. Prior to joining the company, Celeste served as a Peace Corps Volunteer in Southwestern Ethiopia and worked on several merger investigations as a paralegal at the US Department of Justice, Antitrust Division. Celeste graduated from Swarthmore College where she majored in Economics. Celeste is an avid traveler and reader and enjoys painting.

Chris Wegrzyn

Chris Wegrzyn is a leading practitioner in the application of analytics and big data technology to political campaigns. As a cofounder of BlueLabs, he hopes to bring this new technology to other important causes and challenging problems. From his earliest days with the Obama campaign in 2007, he began formulating a vision for the role of emerging data and analytics technologies in the campaign. As the Director of Data Architecture for the Democratic National Committee (DNC) between 2011 and 2013, he realized that vision. He brought a cutting-edge new analytics technology platform to the DNC and led the Analytics Technology team on the Obama re-election campaign. In little more than a year, his team integrated data from every corner of the campaign into a central repository; built tools to analyze, manipulate, and explore the campaign’s massive database; and developed technology to support the most sophisticated analytics operation ever assembled on a campaign.

Curtis Morales

Curtis builds applications for data integration, analysis, and visualization for BlueLabs. During the Obama 2012 campaign, he was the lead developer on Airwolf, a tool for sending microtargeted emails to voters triggered by actions in the field. Before joining the campaign, he developed a system for tracking student performance data at a medical school. Curtis loves ancient languages and Russian literature. He competed on Jeopardy! in 2013.

Daniel Porter

Dan is a Partner and co-founding member of BlueLabs. He is an expert at building individual level predictive models that leverage the best available data to guide organizations’ resource allocation and guide program implementation. Dan served as the Director of Statistical Modeling of the Obama 2012 campaign. His team developed individual level statistical models that were used throughout the campaign for fundraising, media buying and state strategy. Dan is an industry recognized expert in the emerging field of persuasion (uplift) modeling and is a frequent presenter on this subject at conferences such as Predictive Analytics World. Outside of (and sometimes inside of) work, he’s usually checking Yankees’ stats or animatedly likening events of the week to his favorite Seinfeld episodes.

Derek Turner

Derek is an experienced Product Manager and Analyst with a background in media data, geospatial information, online advertising, and fraud detection. At the DNC he managed the development of a software tool used by OFA leadership to track and visualize the campaign’s media and polling data. Previously, Derek spent 4 years at Google on an engineering and analysis team that protected pay-per-click advertisers from fraudulent clicks. His Bachelor’s degree is in Symbolic Systems, a Stanford program in Computer Science and Cognitive Science, with a concentration in Rationality & Decision Making. Derek has a special interest in voting systems and election administration, and has been an international election observer and a Commissioner on the San Francisco Elections Commission.

Elan Kriegel

Elan thinks math is cool—not because being good at it always meant he had a date on Saturday nights, but because he believes math can help address all sorts of problems, including winning elections, distributing international food aid, reducing prison recidivism and making healthcare more effective. Before joining BlueLabs, Elan was the Battleground States Analytics Director for Obama for America—a position he attained by delivering pizzas, reporting afternoon traffic on the 8’s, producing sports and news shows… and building statistical models for the DNC (in that order). He’s had the honor of playing NCAA Division III football at Franklin & Marshall College (150lbs!) and watching NCAA Division I football at the University of Wisconsin, where he got his BS in Mathematics and Anthropology. Elan received his MA in Quantitative Methods in the Social Sciences from Columbia University.

Erek Dyskant

Erek is passionate about crowdsourcing data analysis and collection, enabling organizations to become more data-driven from the bottom up. Before co-founding BlueLabs, he was the Tech Lead for Geospatial Analytics at Obama for America, where his team conceived and built a mapping system used by field organizers to choose locations where volunteers were needed most. Between election cycles he worked in the field for a global health NGO, where he helped build systems to collect data from the NGO’s medical clinics. Ask him about the character and history of neighborhoods in DC.

Erin Hartman

Erin leads BlueLabs’ polling operation. Erin develops new statistical approaches to help organizations use data to make better decisions. Prior to co-founding BlueLabs, she served as chief survey methodologist in the Obama for America analytics department, managing the campaign’s internal polling operation, which was regarded as one of the largest and most accurate in American politics. Erin holds a Masters in Statistics and a PhD in Political Science from the University of California at Berkeley. In her free time, Erin is either rock climbing, biking around DC, or on a quest for a grocery store with an adequate variety of tomatoes.

Harrison Kreisberg

After attaining a bachelor’s degree from Brown University in Economics and International Relations, Harrison joined the DNC as an Elections Analyst, perhaps unaware that many of his new colleagues would shadow him as he went first to the Obama campaign as a Battleground States Analyst responsible for the Western region and later to BlueLabs. Time spent growing up in Canada fostered his passion for playing and watching hockey, and a steady flow of moose and maple syrup jokes from his peers.

Jeremy Weller

​Jeremy is the youngest member of BlueLabs and probably likes math and statistics a little too much. He most recently worked embedded as the analytics manager for the Virginia Coordinated Campaign. He interned with the 2012 Obama campaign’s analytics department before becoming Deputy Data Director in Florida. In his spare time he enjoys: investing, cooking, awkwardly standing outside bars his coworkers go to but he can’t get into, and going to college at the University of Chicago where he studies mathematics and economics.

Joe Arasin

​Joe is an analytics engineer at BlueLabs. His focus is on making analytics accessible through visualization and building tools that promote curiosity and exploration of data sets. Prior to joining BlueLabs, Joe was a Digital Analyst at Obama for America, where he focused on e-mail performance and text analytics. Joe received a BS in Computer Science and MS in Public Policy and Management from Carnegie Mellon University. Outside of work, Joe can often be found West Coast Swing dancing, or conducting a search for the perfect espresso.

Kassia DeVorsey

Kass has worked in political data and analytics since 2008. She specializes in creative problem-solving (with an occasional sideline in creative problem creation). Kass has a physics degree from MIT, a 20-year-old Oldsmobile, an endless supply of bad jokes, and a love for travel, champagne, and the Fast and the Furious movies.

Kat Atwater

​Kat is a Colorado native, who began her political career in Iowa, took her passion across the pond to London, and has now returned to DC to join the all-star team at Blue Labs. With a background in political finance and operations, Kat served as the PAC Director and National Campaign Operations Director for SEIU between 2009 and 2012. Prior to joining Blue Labs, Kat received her Master’s from the London School of Economics and worked with PoliOps to develop data tools for political campaigns and organizations. Kat is an avid hiker and avocado enthusiast.

Lindsey Schuh Cortes

​Lindsey is a small town girl with a big time passion for politics, advocacy, and making the world a better place for her 3-year old son to grow up. As Chief Operations Officer for BlueLabs, she is charged with ensuring the firm is the effective, results-driven powerhouse it is meant to be – and for helping integrate the Obama data “magic” this team is known for more deeply into the progressive movement. She joins BlueLabs after serving most recently as Director of Strategic Partnerships and Alliances for the Service Employees International Union (SEIU), where she aligned resources inside and outside of the union to build state-based infrastructure to win key state battles and expand civic participation. During her tenure at the America’s largest and fastest-growing labor union, she also held the position of PAC Director, managing the nation’s largest federal PAC, and Deputy National Political Director, overseeing operations and a more than $50 million annual budget for SEIU’s Political Department. Lindsey hails from North Dakota and is a professed fanatic about The Godfather trilogy.

Matthew Holleque

Matt’s focus is on applying statistical methods to help organizations leverage data so they can make better decisions and find solutions to meet their needs. Prior to co-founding BlueLabs, he was deputy statistical modeling director in the Obama for America analytics department, where he and his team built predictive models that were integral to decision-making at all levels of the 2012 Obama campaign. Matt earned a PhD in political science from the University of Wisconsin-Madison, and when not thinking about data and statistical models, he enjoys biking, board games, and Breaking Bad.

Matthew Stafford

​With a degree in Physics from Penn State and his master’s in Applied Physics from Johns Hopkins, Matthew comes to BlueLabs by way of the defense industry where he worked as an embedded software developer on a number of satellite communication products and mobile devices. Outside of the office he is a competitive powerlifter, reformed rugger and (cheap) bourbon aficionado.

Michael Futch

​Michael is a Senior Modeling Analyst at BlueLabs. He worked as a Statistical Modeling Analyst for the 2012 Obama campaign where he built models of voter support, turnout, early voting, and event attendance. Before joining the campaign, Michael worked as an economist at the Treasury Department and as an independent consultant building models of voter support for a ballot proposition in California and predictive models of asset poverty in the United States for the Center for Enterprise Development. While working at BlueLabs he is preparing to defend his dissertation in economics from the University of California at San Diego where he wrote about information technology in Rwanda, urban infrastructure externalities in Los Angeles, and the impacts of coal production on student health in Chicago. On his own time you can find him loading up his bicycle with camping gear and trying to get lost in the woods… and enjoying sandwiches.

Rachel Gutauskas

Rachel is an Analyst with BlueLabs. She got her start in Democratic politics in 2008 working for Tom Perriello’s Congressional campaign. Rachel earned her degree in political science with a concentration in public policy from The George Washington University. Before coming to BlueLabs, she was an Account Executive at Catalist where she managed the data needs of a wide variety of progressive clients. In her spare time, she enjoys playing tennis, going to Nationals games, and cooking for friends and family.

Simon Vance

​Originally from New York City, Simon first became involved in political data while working as a Deputy Data Director for Obama for America in Ohio during the 2012 election. Most recently, he was Data Director for Cory Booker’s successful United States Senate campaign in New Jersey. He enjoys biking around DC and is a long-suffering fan of the New York Knicks and Seattle Mariners.

What We Do
Predictive Modeling

Our highly accurate predictive models are the most powerful analytical tools available for predicting individuals’ opinions, behaviors, and characteristics.

Our experts in statistical modeling and survey methodology create customized predictive models to identify the likelihood that an individual will donate to an organization, need a service, support a candidate, volunteer, and much more. These models help our clients maximize the efficiency and effectiveness of their work. With our help, our clients can identify vast pools of underserved targets, tailor messaging to an individual’s priorities, and save resources by selectively engaging those who are most likely to respond in the desired way.

We specialize in persuasion modeling, which identifies individuals who are most likely to change their opinions or behaviors in response to a particular message. Our modeling team is led by Dan Porter and Matt Holleque, respectively the Obama campaign’s director and deputy director of predictive modeling. In 2012, they developed the Obama campaign’s groundbreaking voter persuadability model, which informed nearly all of the campaign’s programs, including paid media, volunteer outreach, and digital strategies.

Experimentally Informed Programs

We conduct randomized controlled experiments that allow our clients to assess the effectiveness of a particular program or message and adjust it in real time.

Many of our clients are leaders within their fields: they want to make sure that their actions yield the best possible outcomes and are willing to challenge conventional practices when they don’t. Our team of experienced scientists provides immediate actionable insight by designing, implementing, and quickly analyzing results from randomized controlled experiments. For instance, a campaign or organization can test its direct mail on a small scale, learn from the test’s outcome, then launch its broader mail program to the best possible universe.

Analytics Infrastructure

We are a leader in data infrastructure solutions. We help organizations easily access and use their data by consolidating internal data streams, integrating internal and external data sources, and building robust and agile platforms that support a variety of organizational and analytics needs.

In an age of rapidly expanding and diversifying data streams, many organizations struggle to build an infrastructure that enables them to fully benefit from their data. BlueLabs is a pioneer in data infrastructure solutions, taking a new, agile approach to analytics and data warehousing. Working with our clients, we are developing a next-generation data platform that empowers our clients to achieve more immediate and successful results.

Media Optimization

Our revolutionary media optimization technology helps clients identify the best media platforms and TV shows for reaching target audiences in the most cost-effective way.

BlueLabs’ media optimization technology moves beyond traditional demographic-based approaches to advertising, enabling our clients to target their content to particular individuals. By combining predictive modeling with cable set-top box data, we pinpoint your target voters, customers, and so on, identify the shows that they are most likely to watch, and ultimately develop the most cost-effective buying strategy.

Chris Wegrzyn, a BlueLabs co-founder, led the engineering effort behind the original media optimizer used by the Obama campaign in 2012. Our team is continuously improving the technology to expand the power of your advertising budget.

Analytics Consulting

We help organizations leverage data and analytics products by developing action plans and providing ongoing advice.

Many organizations are overwhelmed with data. Their leadership knows the data has value for improving the effectiveness of the organization, but past experience with expensive, time-consuming—and ultimately ineffective—“data warehousing” and “data mining” projects have left a bad taste. We help those leaders identify specific, effective analytics projects, prototype them quickly, and then build internal capacity based on those learnings.

Even the best analytics products are useless unless they are implemented effectively on the ground. We develop action plans with our clients to maximize payoff from our analytics services and to help them incorporate insights from data into organizational strategies.

Our Mission
We help organizations work smarter by leveraging innovative analytics and technology to make data-informed decisions in real-time and in the service of good.
Work smarter.

​Our customized analytics and technology solutions help organizations meet their objectives more efficiently and effectively. We help our clients identify the optimal customers, service beneficiaries, donors, students, or voters, and the best and most cost-effective ways of engaging them.

Get it right.

​As leaders in predictive analytics and data science, we strive for the highest-quality, most accurate, and most user-friendly product possible. Our team of experienced statistical experts and data engineers works closely with our clients to ensure that our products meet their needs and can be easily deployed. Our products undergo rigorous tests prior to delivery, and we use a variety of tools to measure and report their real-world impact.

Innovate.

​Analytics is a fast-moving field and we are eager participants in this explosion of new ideas, new technologies, and new techniques. We are a lab for innovation and view complex problems as opportunities to design cutting-edge solutions. We take a creative and interdisciplinary approach to problem-solving, bringing together teams that include the best statisticians, data scientists, and engineers.

In the service of good.

​Data and analytics are powerful tools for changing the world for the better. We work in partnership with nonprofits, corporations, and political campaigns to improve access to healthcare, increase student retention, protect civil rights, combat global warming, and serve other important goals.

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